Not everything done by webmasters and internet marketers simply involves having a website, doing on-page and off-page optimization, and analyzing visitors. How your website is ranking in the major search engines is also a very important thing to know. You should apply this for every keyword that is important to you. Understanding the traffic volume, fluctuations in income, or any parameter that might be related to search engine ranking dependent on knowing the search engine results page (SERP) position.
You can only track a few keywords manually. To check the position of your target page, you can simply enter the phrase in the browser. In this manual approach, there are many important steps lacking. It is not enough simply to check ranking. Recording positions and other relevant data is almost mandatory. Having a history of positions can help you to determine what changes to the website have contributed to some significant changes in ranking. Fluctuations in positions happen all the time. There can be changes in search engine algorithms. New websites come every day and many factors contribute to the position of your website in search results.
Using some software is the best way to track ranking. You can find these software around. There are trackers that track not only rank positions but also the number of backlinks and page rank. You only need to periodically trigger updates and all relevant data will be collected and stored into database. At any time you can get the latest data and you can also display graphs showing progress over time.
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How can you use this tracking data? You can track the progress of each targeted keyword. For those doing SEO, they will be able to monitor the effects of each change in page content or external links. You might not be able to see the effect immediately, but sooner or later you will notice the difference. A signal of some wrong action on the website will results in a significant drop in rankings. Do not confuse initial ranking fluctuations common to new websites to ranking changes of older and most established pages.
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Rank trackers are very useful in this trade. Using rank trackers on a daily basis is important if you are in the business of internet marketing. Remember that position in search engine results is not only SEO, but it is also a reflection of the quality and usefulness of the content. Putting quality backlinks is one of the best ways to significantly contribute to higher rankings in search engine results pages. Getting them is pretty easy with good content.